Project: Citibank
Size: 3 x 1m Corner Stand
Place: Mining Indaba, CTN ICC
Type: System
Timeline: February 2009
Description: The Citibank design stand was purely concept-driven through use of the corporate identity and its translation into a physical display. This stand was an exercise in translation of a two-dimensional corporate identity and relevant design ideas, towards a three-dimensional space that not only displayed the Citibank principles but also resulted in a space that was redolent of unique but simple elements. These elements drew heavily on the core facets of the corporate identity, such as taking the logo curve as vehicle for the shape of the stand counter.
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Citibank