| The Phillips ISR stand design followed the trend of product highlighting within the corporate brand domain, through use of extensive minimalism that is executed with sharp lines and vibrant lighting. Similar to a hospital-type look and feel, the Phillips pay-off line of ‘Sense and Simplicity’ yielded this sophisticated interpretation of the client’s goal. The environment created with this medical display kept with brand identity, as well as the potential to be an easily-fulfilled and recreated model for widespread use. Phillips won the 'Best Stand of the Year' award in the large custom category. |
Philips II
