| Project: | Protea Hotel | ||
| Size: | 21 x 3m Corner Stand | ||
| Place: | Indaba, Durban | ||
| Type: | System | ||
| Timeline: | October 2008 | ||
| Description: | A double-storey stand was designed for Protea Hotel at the 2008 Indaba. This particular design, when applied in practice, will be highly conducive to maximize consultation and display space, as well as showcasing the overall effects of the hotel’s visual collective. Another presented group member, African Pride, encouraged the use of interesting dualities. These were conjunctively linked despite their visual differences, a process that proved most effective with visual cross-brand connectivity through use of strategic placement of simplistic furnishings and brand-colour highlights. | ||
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Protea Hotel
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