Project: Vodacom Concept Stand
Size: 6 x 3m End Stand
Place: Career Expo, Coca-Cola Dome, Johannesburg
Type: Custom, System
Timeline: March 2009
Description: The high-tech, futuristic look of Vodacom stand design incorporated the distinct blue, green and white colours that define this cellular brand. The striking uses of white to offset darker tones, as well as geometric shapes in clearly-defined lines, made this stand design a revolutionary contrast to the Vodacom norm. The addition of strategically-placed corporate graphic elements did much to support the clinical approach to showcasing brand products, as well as capitalizing on the characteristics associated with Vodacom.
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Vodacom Concept Stand