| Project: | Kemistry Branding |
| Location: | Johannesburg |
| Timeline: | May 2009 |
| Description: | The name 'Kemistry' was itself the inspiration for this interior design project. The definitive aspects surrounding the word, such as 'organic', 'fluid' and 'vital', were all incorporated into formulating a concept that was both futuristically modern and almost clinically pleasing on the eyes. The design itself was fashioned according to three-dimensional motifs, easily visible in the motion-centric display of screens staggered and suspended in layers from the ceiling. The concept of 'growth' was emulated in the use of grass as wall-cladding, encapsulating the overall, distinct break from conventional norms. |
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