| This interior, designed for another Nigerian bank in Lagos, focused on brand identity differentiation from other competitors in order to highlight both its variations and to have these differences supported throughout a generic interior scheme. The design was a classic translation from a two dimensional portfolio into a three-dimensional form. The initial strategy was to use corporate identity colour schemes that demarcated various areas in the bank while keeping neutrality as a background. The bank’s values and principals were used as consideration for differentiation between Wema and its competitors. |
Wema Bank
